Our goal with Catoro Cafe is to not only help rescue cats to find homes, but to also connect with our guests on an emotional level by making spending time with animals an easy and accessible thing to do within modern urban living.
Companion animals play major roles in the lives of many children. In the 2008 book The Powerful Bond Between People and Pets, psychologist Elizabeth Anderson wrote,
“Nothing less than alchemy is involved when animals and children get together, and the resulting magic has healing properties that work well.”
It has been shown from 22 studies that there are links between pets and the psychological well-being of children. Many of these studies concluded that growing up around pets is linked to having higher self-esteem, cognitive development and social skills.
While we hope Catoro will serve as a neighbourhood institution for children who may not be able to own pets for various reasons, we even more so hope to bring in many adults who may have lost the child-like wonder and amazement for being close to animals. Aside from owning a pet yourself, it is rarely an easy and accessible activity to visit a zoo or a petting farm in our day to day lives. We wish to bring this important, stress-relieving activity closer than ever so that people can incorporate visiting us in their everyday lives.
The brand we have created with Catoro tells a story of a forest guardian and its companion that are on a mission to rescue the helpless and homeless cats lost within a mysterious forest. We hope that the story we tell will connect with children and put a more welcoming and approachable narrative around the importance of rescuing animals and adoption.
“What greater gift than the love of a cat?”
We believe that small businesses like Catoro are an integral part of any community. Innovation, integrity and social responsibility should always be at the forefront of any business rather than profits. There are four partners in this project: Nathan Chan, founder, entrepreneur and cat lover, Luke Mochizuki, with over a decade of experience as an Account Manager at Vancity Credit Union and being an expert on creating inclusive communities, Lisa Wong, with experience in early childhood education, and Leo Chan, a business guru and fellow cat lover. Our rescue partner is Cat Therapy and Rescue Society, who specialize in special needs cats, cats from overcrowded shelters, abandoned cats and owner surrenders that are at risk of euthanasia.
We hope you all find a spark of happiness and joy when you visit Catoro. See you soon!
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